Focus / Challenge: Reflect the good qualities of Target and its private label brand Up & Up. To change the way the products look and communicate to customers that are reliable, economical, essential and valuable.
The concept for this project is the idea of taking a step back and appreciating bits and pieces of small, spontaneous, and magical moments around your everyday life. new monday is a brand valuing your trust and experiences with the products. Using playful spiral graphic patterns and a fun color palette enhancing a fresh look that’s simple and vibrant.
Jessica Deseo & Andrew Gibbs
Spirals symbolize the slow reveal of things that are hidden. It can mean growth and evolution.